Story-driven. Visually-led. Considered production.
Photography is where it began and it remains the backbone of how I see, think,
and produce. Trained in documentary image-making, I spent years creating long-form visual stories anchored in craft, curiosity, and human connection. That foundation shaped me into the producer I am today: visually-led, story-driven, and grounded in person-centred storytelling.
In 2009, I shifted into a creative production role at a leading consumer brand
and research agency, working closely with global brands and public sector organisations. My documentary and strategy experience combined to shape
my approach to storytelling for brands.
Since launching my production and photography studio in 2013, I’ve worked across commercial, cultural, social and community briefs — always with the aim of telling stories that connect us.
