Be yourself & More at H&M | EVP | Branded Content

In partnership with creative agency Jam3, I developed the creative, and end-to-end strategic production of film, photography and interactive gaming content. The assets were developed for H&M’s new visually-led global careers site, socials and POS, communicating the feeling & experience of what it’s like to work in-store in London and inside the H&M design headquarters in Stockholm.
A new employer brand message - ‘Be yourself and More’ allowed us to explore and reveal the personal side of our selected talent
(who were all H&M employees) outside of work too.

H&M's global career site

Client - H&M
Creative agency - Jam3
Agency Producer/Creative - Stacey Yates
Production - HALAL
Executive Producer - Aemilia van Lent
Producer - Annely Valk
Director - Mees Peijnenberg
DOP - Zeeger Vershuren
Editor - Phil Smeulers
Colourist - George Balatoni
Music - Ohology
Sound - Lab III
Photography - Johanna Nyholm
Photographers agent - Lomo MGMT