Be yourself & More at H&M

In partnership with the Amsterdam arm of creative agency Jam3, I was tasked with developing the creative and managing the production of 3 key films, photography and an interactive game. The deliverables would live on H&M’s new global careers site and social channels, communicating how it feels and what it’s like to work both In-store in London, UK and within the Design Headquarters in Stockholm, Sweden. H&M’s new employer brand message - ‘Be yourself and More’ allowed us to explore and reveal the personal side of our selected cast (who were all H&M employees) outside of work too.

H&M's global career site