Belonging is Everything

To help amplify The Co-op’s community values, I was brought on to direct and produce a brand TVC as part of their awareness campaign. Collaborating with poet Will Burns, we travelled across the Channel Islands, gathering real stories from local voices.
The result: Belonging is Everything — a 60-second and 30 second spot celebrating the power of community, shot entirely on location with members of the community.

UK TVC | Belonging is Everything - 60s

UK TVC | Belonging is Everything - 30s

Creating Community

In collaboration with Arts organisation, Public and Private, The Co-op invited me to document a community-driven ‘percentage for art’ project tied to the launch of its new store in the Channel Islands. With a small production team, I interviewed the children, architects, and artists who helped transform a local supermarket into a vibrant public art space — capturing their contributions and reflections on the process. The final film, Creating Community, was featured on-site, on socials and included as part of an IDG Awards entry.