Phillips | Male Grooming | Global Toolkit

I developed and produced a suite of foundational content for Philips’ Male Grooming range, including product & how-to films, CGI, and master photography. The work formed part of a global toolkit aligned with updated packaging and product design. The brief was to evolve the brand’s visual strategy across PDP, e-comm, TVC and social, drawing on insights into modern masculinity, design trends and the product’s core benefit: No More Compromise. We created a framework around tone of voice, talent, colour, light and materials to guide future content.

‘Digital twins’ were produced for each device, variant and any accessories, across — Beard Trimming, Body Grooming,
All-in-One, Balding and Hair Clipping categories. These files became our production blueprint informing CGI, packaging renders, retouching and product replacement across still and moving assets. 1,000+ assets were delivered for global rollout.

Client: Philips
Director: Joost van Deijzen
DOP: Levien Priem
Lifestyle Photographer: Tom Hull
Product Photographer: Connor Vella
Senior Creative Producer: Stacey Yates (for Philips)
Production and Post: Wenneker
Retouch: Retachi
Music Composition: Massive